Los Angeles, CA – February 25, 2014 – Bitzio (OTCQB: BTZO), a fashion acquisition company operating under the trade name Democratique, announced today a memorandum of understanding to acquire majority ownership in Cleo VII, Inc. a jewelry design company.
Inspired by the handcrafted jewelry made by local artisan women in Peru, Cleo VII, Inc. Jewelry Design was founded by Owner and CEO, Angie Daza, in 2011 with the goal of bringing their unique jewelry products to a global marketplace.
Working with native materials such as silver, gold, and gemstones, Cleo’s designs are 100% crafted by women for women. Their signature item, a fashionable toe-ring anklet is representative of their popular collection ranging from simple pendant necklaces to impressive collar masterpieces.
“Our artisans live in villages where there are high levels rural poverty, females trail behind men in levels of literacy, and a widespread lack of access to jobs that offer a wage that allows them to sustain a reasonable standard of living,” says Ms. Daza. “By offering their goods to the global commerce market, they can produce and sell at quantities that allow them to support their families, obtain an education for their children and enjoy some medical care.”
Ms. Daza has held numerous executive leadership positions in the private sector showing her ability to execute on all her projects. Most recently, Ms. Daza organized a national medical product to be imported from India to Colombia. These specialty medical supplies are now in the process of being distributed nationwide in hospitals across Colombia. Ms. Daza has also led in the acquisition of pipe lines for oil drain fields in The United States in conjunction with Venezuela.
“Cleo is Democratique’s third acquisition and first accessory company broadening our brand portfolio.” said Gordon McDougall, Democratique CEO and Director. “With the assistance of the Democratique staff and resources, Cleo is primed to succeed. The products are amazing and our first task will be to increase their visibility and brand awareness.”
Mr. McDougall went on to say, “Cleo is the perfect example of conscience capitalism. Customers know that when they purchase a Cleo product, they are not only getting a beautiful, quality, handmade, product but that they are supporting the artisan making the jewelry and not a sweat-shop overseas. Cleo’s model demonstrates how jewelry design can be linked to a wider-social conscience.”
Democratique (www.democratiquela.com) is a business accelerator model that acquires emerging apparel brands just past the start-up stage, pairs them with a talented team of experienced apparel industry experts, and equips them with the resources needed to take their brands to the next level.
In only three months, Democratique has enhanced their first two acquisitions, E-Motion Apparel and Sahaja, by gaining a broader exposure in the marketplace, defining distribution channels and ultimately increasing sales. These brands have since gained serious traction in the marketplace as a direct result of their work with Democratique.
Mr. McDougall continued, “Cleo is the next step for Democratique along its path towards other successful acquisitions. We are excited to see our business model being applied to numerous brands and are confident that we will see the growth not only for ourselves but for our shareholders.”